Less Failure

More Successful Startups

We Provide A Platform Where Tech Founders Get The




To Build A Successful Startup

About the Founder

Melinda Elmborg was a Venture Capital Investor at the French VC firm Daphni. To be able to actually help startups, she switched careers to become a startup coach. That's when she started Startup Action. According to her, successful startups succeed thanks to an exceptional user experience which translates to high conversion rates and loyal users.


Based on her learnings, she has developed The Startup Action Framework that guides startups from launch to exponential growth.


Mikkel Steen

Co-Founder & CEO Artboost

"Startup Action was instrumental in our process of becoming a data-driven business. Following The Insight Project, we started to have more data-based discussions rather than opinion based discussions. It has helped us to alter the mindset and the mentality of the company culture, making the probability of our overall success higher."

Arbilina Nissan

Co-Founder & CEO Dashl

"Melinda is extremely competent at what she does, very supportive and hands-on and ensured that we as clients were fully equipped with the correct tools and information before the The Insight Project was concluded. She delivered in a swift and timely manner and also provides us with a workshop with advice on how we could use the data for growth. Thank you very much!"

Solange Arnaud

Founder & CEO Medoucine

"Melinda from Startup Action has automated and centralized all our dashboards and allowed us to create new dashboards to better track our business. She worked with each member of the team to establish relevant indicators and train us to become self-reliant. Everyone had great pleasure when interacting with her, she was able to make the work pleasant even though it seemed difficult. She has not only a very technical approach to the tool but also a good business acumen that has allowed us to make a big progress in a short time. Thank you Melinda!"

Tobias Rydell

Co-Founder & CEO CE Check

"Lucky enough, we had the fortune to get a series of coaching sessions with Startup Action. Melinda is the most experienced person I have met within the growth hacking and metrics field. She had a very structured and pragmatic way to analyze our needs and help us get on the track. In only a couple of weeks, we were educated in growth hacking, analyzed company-specific metrics, implement website and system tracking, draft on a metrics dashboard, hints on investment pitching, recruiting strategies and a plan on how to work with metrics and growth hacking in the future. This has been a mind-blowing experience! This is a MUST for all digital/SaaS-startups! Thank you Melinda."


Premium Membership

€197 / month

This is your opportunity to have me walk you through the entire process from idea to growth of your startup. Just because you’re a first-time founder doesn’t mean you need to do the beginner mistakes. In the premium membership, you get access to: 

  • One hour 1-on-1 coaching sessions with me once per month. Enjoy the security and support in having me in your corner every month for advice and support on how to move your startup to growth.

  • The Startup Action Club Slack Channel is an exclusive space for members. Here you can exchange with others in the very same situation as you - tech founders who want to build and grow their startup. I’m also available here in between our meetings. 

  • Online learning portal [Coming Soon!]

The Investment Package

Founding a startup is tough, especially without capital... But if you raise a seed round, you get more security and can scale faster. You can consistently pay yourself and completely focus on creating a startup to disrupt your market! 


Yet, fundraising is frustrating, especially when it’s your first time… How do you get in touch with the right investors? What are investors looking for when they make a decision? What should you even say and do to convince an investor?


But lucky for you, you’re not alone on this journey! As a former investor, my knowledge will help you to close your seed round. With my framework, you’ll get in touch with the right investors, and you’ll say the right things to convince them to invest in your startup! Click here to read more >>

Join For Free

Strategy Session

Every week, I meet a few selected startups for a free strategy session to extend my network. During 30 min, we’ll map out your current situation.

I’ll give you personalized feedback on what you need to do to reach your next objective, so you can grow your startup faster!

Apply below to book a session. When all the slots are gone, they’re gone… Then I won’t be able to help you, so don’t wait!

Sign up below to weekly receive our best tricks and tips for founders:

Do you have a question about Startup Action? Don't hesitate to reach out directly to Melinda!



+3 36 61 48 48 2

© Copyrights by Startup Action. All Rights Reseved.